Home / Services / Growth & Search / Multi-Market Search

Multi-Market Search

Every market, one strategy, one report.

From R55,000 Per month, plus ad spend · 3-month minimum R49,500/mobilled annually · save 10%

Show price as

Is this you?

Four markets, four dashboards, and no single answer

The business is based here but the revenue isn't. You sell into South Africa, and also into the UK, or Poland, or further afield, sometimes all at once. The website half-serves everyone: a currency switcher bolted on, a subfolder someone set up for the UK launch, an ads account per region that nobody has looked at together, ever.

The visibility is fragmented in a way the revenue can't afford. You rank at home and barely exist in the UK, where buyers see local competitors instead. Google shows the wrong page to the wrong country because hreflang was never done, or was done wrong, which is worse. And the reporting arrives in incompatible formats, so nobody can answer which market is actually growing, which means budget gets allocated by feel.

You've priced the obvious fixes. An agency per market means four suppliers, four invoices and no single strategy, with you as the unpaid integration layer. A London or Dubai international agency means one strategy at prices built for multinationals. Neither gives you the thing you're actually short of: one person accountable for the whole picture.

What you
actually get

Every line below is a deliverable, not an intention. If it's on this list it's in the proposal, and if it's not on this list it isn't included.

Everything in the Search Retainer, per market

Technical SEO with fixes implemented, content briefs, on-page work, ads management and search term hygiene, run for each market rather than one market with the others watching.

Market-level keyword and content strategy

Translation is not localisation. Buyers in the UK, the Gulf and South Africa use different words for the same product and buy on different signals. Each market gets its own keyword map, not the home one exported.

International structure and hreflang, done properly

The technical layer that tells Google which page belongs to which country and language. Wrong or missing, it quietly sabotages every market at once, and it's wrong more often than it's right.

Consolidated cross-market reporting

One monthly report. Leads and revenue per market, side by side, in one currency if you want it. The question 'which market is growing' gets a number, not a meeting.

Liaison with your internal team or other agencies

If you have in-market people or a local agency somewhere, I coordinate with them rather than competing for the steering wheel. One strategy, whoever executes each piece.

Competitor tracking per market

Who is winning each market's search results and what they changed. Your UK competitors are not your SA competitors, and treating them alike is how budgets get wasted.

A quarterly strategy session

Ninety minutes on the whole footprint: which markets get more budget, which get less, and what the next quarter targets. Decided on the numbers in the report.

How it runs

So you know what's happening and when, and so nobody has to ask for a status update.

Month 1, weeks 1–2

The map

Every market audited: visibility, site structure, hreflang, tracking and each ads account. We agree what gets measured per market, and what good looks like in each.

Month 1, weeks 3–4

Structure first

International site structure and hreflang fixed before anything is optimised, because optimising on a broken structure wastes every market at once. Ads accounts consolidated and restructured per region.

Every month

The rhythm, per market

Fixes implemented, briefs delivered, ads managed, and one consolidated report on leads and revenue by market, followed by a call.

Every quarter

The reallocation

The strategy session. Budget moves toward the markets that are earning it, and the plan for the next quarter is agreed in writing.

What I need from you

The projects that run late almost always run late for one of these reasons, so they're worth reading properly before we start.

Access to GA4, every Search Console property and every ads account, all owned by you, plus the site
Content approvals within the agreed window, including whoever signs off per market
Ad spend per market paid directly to Google on your own billing
A decision-maker who can approve budget shifts between markets without a committee
Honesty about which markets matter commercially, so effort follows revenue rather than sentiment

What's not included

On the public page rather than buried in the proposal, so there's no argument in week five.

Ad spend
Translation and localisation production
In-market PR or outreach

Your other options

What happens if you don't do this

Keep it fragmented. Each market keeps its supplier, its format and its version of the truth. You stay the integration layer, budget allocation stays a guess, and the strongest market keeps subsidising the weakest without anyone being able to prove it.

Hire an international agency in London or Dubai. The good ones are genuinely good. They also tend to charge per market something close to what this costs for the whole footprint, because their prices are built for multinationals with marketing departments. I run the same Google, from Cape Town, at Cape Town rates.

Buy it too early. If you honestly sell into one market, this is the wrong package and I'll tell you so on the call. Take the Search Retainer, win at home, and add markets when the revenue does. Multi-market overhead with single-market revenue helps nobody but the supplier.

Straight
answers

Can one person really cover four markets?

For this scope, yes, because it's one strategy executed per market, not four separate jobs. The technical layer, the reporting and the ads structure are shared work. Where a market genuinely needs in-country hands, PR, translation, native review, I brief and manage those people rather than pretending to be them, and that line is in the exclusions in writing.

What happens if you're unavailable?

The same structural answer as everywhere on this site. Every account in every market is owned by you, the strategy and the monthly work live in documents and reports anyone can read, and a competent replacement could take over in a week. You are never one person's memory away from losing your search presence.

Why does it start at R55,000 a month?

Because it's the Search Retainer run properly in each market, minus the overhead that would be duplicated across separate suppliers. Priced per market against what international agencies charge, it's aggressive, which is the advantage of running global work from Cape Town. The exact number depends on how many markets and how much ads spend, and it's fixed in writing before we start.

Do you guarantee rankings in each market?

No, and the answer doesn't change with the size of the invoice. Nobody controls Google's results in any country, and anyone guaranteeing them is lying in more currencies than usual. What you get is the work, implemented and documented, and a per-market leads number reported honestly every month.

Who owns the accounts and the data?

You do, in every market, always. Every ads account, every Search Console property and the analytics all sit under your organisation's ownership, with me as a removable manager. If you leave after the term, you take every account and every report with you.

Why a 3-month minimum?

International search is the slowest work I sell. Structural fixes like hreflang take Google months to digest across every regional index, and the quarterly budget reallocation needs at least three cycles to prove itself. Three months is the shortest honest window, and if the price matters, it's R49,500/mo billed annually, save 10%.

Sound like
your problem?

One call, no deck. If this isn't the right package I'll tell you which is.

Email instead