The site earns money daily, and nobody senior is watching it
This plan is for a site that earns. Enquiries land most days, or orders do. When someone asks where the leads come from, the site is a real part of the answer. It stopped being marketing decoration a while ago and became a working part of the business.
Which changes the maths. An hour of downtime is no longer embarrassing, it's expensive. A stale price means you're quoting last quarter's number to this quarter's customers. A contact form that breaks silently doesn't announce itself, it just makes the week look inexplicably quiet while enquiries fall into a hole.
What's missing isn't effort, it's ownership. Someone senior should be reading the numbers every month, shipping changes the day they're asked for, and noticing problems before customers do. Internally that person doesn't exist, and hiring them for a day and a half of work a month makes no sense. This is that person, on retainer.
What you
actually get
Every line below is a deliverable, not an intention. If it's on this list it's in the proposal, and if it's not on this list it isn't included.
Everything in Kept Running, hosting included
Managed hosting in your name, domain, DNS, SSL and email handled, uptime monitoring with alerts, and daily backups with restores actually tested. The whole base layer is in the price, not billed on top of it.
Four hours of changes a month
Prices, products, people, pages amended, banners swapped, seasonal updates. Sent in writing, tracked openly and reported monthly, so you can see where every hour went.
Same-day turnaround, in writing
A small change requested by late morning ships that business day. Not 'we aim to', a written commitment with stated response times. Nobody else in this market publishes one, which tells you something.
A monthly report in plain English
What traffic did, what enquiries did, what changed, and what I'd keep an eye on. One page, no dashboard homework, written by the person doing the work.
Quarterly performance and SEO health check
Speed, search visibility and conversion tracking checked every quarter rather than once a year, because on a site that earns, drift costs money faster.
Email and Google Workspace administration
New starters set up, leavers removed, aliases, forwarding and deliverability kept right. The admin nobody owns internally, owned.
Priority response from a senior person
Your requests go to the front of the queue and the person answering is the person who does the work. No ticket number, no first line, no escalation ladder to climb.
How it runs
So you know what's happening and when, and so nobody has to ask for a status update.
Access and inventory
Domains, hosting, DNS, email, analytics and accounts inventoried and documented. You hold the document from day one, and it leaves with you if you ever do.
Move and secure
Hosting migrated or tidied, daily backups configured and the first restore tested, monitoring live with alerts.
Measurement baseline
Analytics and conversion events verified so the monthly report measures something real, then speed and search benchmarked.
First report and routine
Your first monthly summary, and we agree the change routine, who sends requests, and what same-day covers.
The rhythm
Changes ship the day they arrive. The report lands at month end. Every quarter, the health check runs and tells you honestly whether anything needs doing.
What I need from you
The projects that run late almost always run late for one of these reasons, so they're worth reading properly before we start.
- Handover of, or access to, domain, hosting, email and analytics accounts, or the authority to obtain it
- One point of contact who can approve changes without a committee
- Change requests in writing, so same-day has a timestamp to be measured against
- Honest notice of business changes that affect the site, new pricing, a campaign, a rebrand, so nothing goes stale
What's not included
On the public page rather than buried in the proposal, so there's no argument in week five.
- Full redesigns
- SEO or ad campaign management
- New systems builds
What happens if you don't do this
Do nothing. The site keeps earning right up until the day it quietly doesn't, a broken form, an expired certificate, a price that undercuts your own margin. On a brochure site those are embarrassments. On a site that earns daily, they're invoices you never see.
Go cheaper. Maintenance plans at R500 to R2,500 a month are everywhere, and not one I've found publishes an SLA, a response time or a tested restore. That's fine for a site nobody depends on. For a site earning daily, the gap between a same-day fix and a sometime-this-week fix is the entire argument for this plan.
Wrong plan. If this is a brochure site that few people visit, don't buy management for it. Take Kept Running at R3,500 and spend the difference on Search Foundations, because your problem is visitors, not upkeep. I'd rather tell you that now than invoice you for a year first.
Straight
answers
Why does this cost more than the R900-a-month guys?
What exactly is the same-day SLA?
What happens if I cancel?
Do I really need this for a static site?
You're one person. What if something happens to you?
Do unused hours roll over?
Sound like
your problem?
One call, no deck. If this isn't the right package I'll tell you which is.