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The cheapest
revenue you already own.

Every name on your list already said yes once. Email is the only channel where you don't pay again to reach the people who did, which is why it quietly outperforms everything else and why almost nobody sets it up properly.

Foundations

Deliverability first, everything else second

There is no point writing a good campaign that lands in spam. SPF, DKIM and DMARC configured properly, list hygiene, a warmed sending domain and segmentation that reflects how people actually buy from you, this is the unglamorous part that decides whether any of the rest works.

  • SPF, DKIM and DMARC configured
  • List cleaning and re-permissioning
  • Segmentation model built around behaviour
  • Reusable branded template system
Hands on a keyboard sending an email

Flows

The four that make the money

Welcome, abandoned cart or enquiry, post-purchase and win-back. These run without anyone touching them and typically produce the majority of email revenue. Set up once, monitored monthly, improved quarterly.

  • Welcome and onboarding sequences
  • Abandoned cart / abandoned enquiry
  • Post-purchase and review requests
  • Win-back and lapsed-customer flows
Online shopping on a phone with a card

Campaigns

Something worth sending

Written, designed and scheduled, for professional firms that means genuinely useful thinking, and for ecommerce it means product storytelling rather than a discount treadmill. Either way it goes out on time, every month, without you writing it at 11pm.

  • 2–8 campaigns a month depending on tier
  • Written and built, not just scheduled
  • A/B testing on subject and offer
  • Send-time and frequency optimisation
Writing a message on a laptop

Numbers

Revenue per flow, not open rates

Open rate is a vanity metric that got worse when Apple started pre-fetching images. The report you get shows revenue attributed per flow and per segment, so you can see which sequence is actually paying for itself.

  • Revenue attribution per flow
  • Segment performance breakdown
  • List growth and churn tracking
  • Monthly report in plain English
A live analytics dashboard on a laptop

Packages
& pricing

Email marketing starts from R32,000. Every package is a fixed price, never hourly, quoted to your scope after a short call, so the number you agree is the number you pay. If your job doesn't fit a package, I'll quote it properly rather than bend one.

Launch

The Engine

The cheapest revenue in the business, set up once.

Fixed price, quoted to your scope · 3–4 weeks

Choose it when: You have a list you've never properly used, or flows that were set up years ago and nobody has opened since.

What's included

  • Platform setup or audit of your existing one
  • Deliverability done properly, SPF, DKIM, DMARC
  • List hygiene and a segmentation model
  • Branded, reusable template system
  • 4 core flows built and live
  • Welcome · abandoned cart or enquiry · post-purchase · win-back
  • Revenue attribution reporting

Not included

  • Ongoing campaigns
  • Copywriting beyond the flows themselves
  • Platform subscription fees
  • Purchased lists, never
See what's involved →
Most chosen
Scale

Managed Email

Something worth sending, every month, without you writing it.

Per month · 3-month minimum

Choose it when: The engine exists but nothing goes out consistently, because email is always the thing that slips when the week gets busy.

What's included

  • 2–4 campaigns per month, written and built
  • Flow monitoring and optimisation
  • Segmentation maintenance
  • A/B testing programme
  • Monthly report with revenue per flow
  • List growth recommendations

Not included

  • Platform fees
  • Blog or long-form content production
  • Custom design outside the template system
  • Photography or video
See what's involved →
Enterprise

Lifecycle Programme

Every customer gets the right message at the right stage. Automatically.

Per month · 3-month minimum

Choose it when: You have multiple brands, regions or segments, and email is a real revenue line rather than a newsletter somebody sends when they remember.

What's included

  • Full lifecycle mapping
  • 8+ flows across the customer journey
  • 6–8 campaigns per month
  • Advanced segmentation and personalisation
  • CRM and ecommerce integration
  • Quarterly strategy session
  • Revenue reporting per flow and per segment

Not included

  • Platform fees
  • Creative production outside the system
  • SMS and WhatsApp channels (quoted separately)
See what's involved →

No VAT is charged (not VAT-registered), so the price you're quoted is the price you pay. Projects can be paid monthly with no deposit, the same amount every month from the start, with the total always shown; or paid once, 50% to start and 50% on completion. Website and store builds paid monthly include managed hosting for the first year. Care runs with no lock-in, 30 days notice. Other retainers have a 3-month minimum, long enough for the work to show. UK and other international clients are quoted in local currency at local rates. Ask for a quote.

Start here if you're not sure

Digital Audit

Find out what's actually wrong before anyone quotes you to fix it. A fixed-scope review of your website, search presence, systems and operations, delivered as a written, prioritised plan you own outright and can take anywhere. Most people book this instead of a proposal, because a proposal tells you what I want to sell and an audit tells you what you actually need.

Credited in full against any project over R60,000 booked within 60 days , so if we work together, it costs you nothing.

What you get

  • Technical review of your site, speed, structure, mobile, accessibility
  • Search visibility check and keyword gap analysis
  • Analytics and conversion tracking audit, is your data even trustworthy?
  • Systems and operations review, where the manual work is hiding
  • Written report, prioritised by impact and effort, with rough costs
  • 60-minute walkthrough call

From the blog

Straight answers to the questions people actually ask before they call.

Insights

How much does Klaviyo setup cost?

What a proper Klaviyo setup actually costs, what it should include, and why deliverability work matters more than flow count.

Read it → Insights

Why your emails are going to spam

The three DNS records that determine whether your marketing and transactional emails reach the inbox or the spam folder.

Read it → Insights

Email marketing agency Cape Town: what you actually get for the price

What Cape Town email marketing agencies typically charge per month, and what should actually be included at each price point.

Read it →

Straight
answers

How much does email marketing cost at CreativeDigital?
Email marketing starts from R32,000 with The Engine, which sets it up properly. Running it monthly is Managed Email or the Lifecycle Programme, quoted to the volume you need. Your email platform's own fees are separate. Every package is a fixed price quoted to your scope after a short call, never hourly, and no VAT is added because the studio is not VAT-registered.
Which email flows should a business have?
Four core flows do most of the work, and The Engine builds all four: welcome, abandoned cart or enquiry, post-purchase, and win-back.
Why are our emails going to spam, and can you fix it?
Almost always because SPF, DKIM or DMARC is missing or misconfigured on the sending domain, and The Engine sets all three up before anything is sent. List hygiene is the other half. Why emails go to spam.
Do you do SMS or WhatsApp marketing?
SMS and WhatsApp channels are quoted separately, on top of an email programme.

Sitting on a list
you never use?

That's revenue you already paid to acquire. Let's turn it on.

Email instead
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