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The cheapest
revenue you already own.

Every name on your list already said yes once. Email is the only channel where you don't pay again to reach the people who did, which is why it quietly outperforms everything else and why almost nobody sets it up properly.

Foundations

Deliverability first, everything else second

There is no point writing a good campaign that lands in spam. SPF, DKIM and DMARC configured properly, list hygiene, a warmed sending domain and segmentation that reflects how people actually buy from you, this is the unglamorous part that decides whether any of the rest works.

SPF, DKIM and DMARC configured
List cleaning and re-permissioning
Segmentation model built around behaviour
Reusable branded template system

Flows

The four that make the money

Welcome, abandoned cart or enquiry, post-purchase and win-back. These run without anyone touching them and typically produce the majority of email revenue. Set up once, monitored monthly, improved quarterly.

Welcome and onboarding sequences
Abandoned cart / abandoned enquiry
Post-purchase and review requests
Win-back and lapsed-customer flows

Campaigns

Something worth sending

Written, designed and scheduled, for professional firms that means genuinely useful thinking, and for ecommerce it means product storytelling rather than a discount treadmill. Either way it goes out on time, every month, without you writing it at 11pm.

2–8 campaigns a month depending on tier
Written and built, not just scheduled
A/B testing on subject and offer
Send-time and frequency optimisation

Numbers

Revenue per flow, not open rates

Open rate is a vanity metric that got worse when Apple started pre-fetching images. The report you get shows revenue attributed per flow and per segment, so you can see which sequence is actually paying for itself.

Revenue attribution per flow
Segment performance breakdown
List growth and churn tracking
Monthly report in plain English

Packages
& prices

Real numbers, publicly. Fixed price per project, never hourly, so the number you agree is the number you pay. If your job doesn't fit a package, I'll quote it properly rather than bend one.

Show prices as

Launch

The Engine

The cheapest revenue in the business, set up once.

R32,000 – R55,000 Fixed price · 3–4 weeks from R5,900/moover 6 months · R35,400 total

Choose it when: You have a list you've never properly used, or flows that were set up years ago and nobody has opened since.

What's included

Platform setup or audit of your existing one
Deliverability done properly, SPF, DKIM, DMARC
List hygiene and a segmentation model
Branded, reusable template system
4 core flows built and live
Welcome · abandoned cart or enquiry · post-purchase · win-back
Revenue attribution reporting

Not included

Ongoing campaigns
Copywriting beyond the flows themselves
Platform subscription fees
Purchased lists, never

See what's involved →

Most chosen

Scale

Managed Email

Something worth sending, every month, without you writing it.

R14,000 – R26,000 Per month · 3-month minimum R12,600/mobilled annually · save 10%

Choose it when: The engine exists but nothing goes out consistently, because email is always the thing that slips when the week gets busy.

What's included

2–4 campaigns per month, written and built
Flow monitoring and optimisation
Segmentation maintenance
A/B testing programme
Monthly report with revenue per flow
List growth recommendations

Not included

Platform fees
Blog or long-form content production
Custom design outside the template system
Photography or video

See what's involved →

Enterprise

Lifecycle Programme

Every customer gets the right message at the right stage. Automatically.

From R38,000 Per month · 3-month minimum R34,200/mobilled annually · save 10%

Choose it when: You have multiple brands, regions or segments, and email is a real revenue line rather than a newsletter somebody sends when they remember.

What's included

Full lifecycle mapping
8+ flows across the customer journey
6–8 campaigns per month
Advanced segmentation and personalisation
CRM and ecommerce integration
Quarterly strategy session
Revenue reporting per flow and per segment

Not included

Platform fees
Creative production outside the system
SMS and WhatsApp channels (quoted separately)

See what's involved →

No VAT is charged (not VAT-registered), so the price shown is the price you pay. Paid monthly there is no deposit: the same amount every month from the start, over 6 months on builds under R85,000 and over 12 months above that, with the total always shown. Paid once it is 50% to start and 50% on completion. Website and store builds paid monthly include managed hosting for the first year. Care runs with no lock-in, 30 days notice. Other retainers have a 3-month minimum, long enough for the work to show. UK and other international clients are quoted in local currency at local rates , ask for that price list.

Start here if you're not sure

Digital Audit, R12,000

Find out what's actually wrong before anyone quotes you to fix it. A fixed-scope review of your website, search presence, systems and operations, delivered as a written, prioritised plan you own outright and can take anywhere. Most people book this instead of a proposal, because a proposal tells you what I want to sell and an audit tells you what you actually need.

Credited in full against any project over R60,000 booked within 60 days , so if we work together, it costs you nothing.

What you get

Technical review of your site, speed, structure, mobile, accessibility
Search visibility check and keyword gap analysis
Analytics and conversion tracking audit, is your data even trustworthy?
Systems and operations review, where the manual work is hiding
Written report, prioritised by impact and effort, with rough costs
60-minute walkthrough call

From the blog

Straight answers to the questions people actually ask before they call.

Insights

Sitting on a list
you never use?

That's revenue you already paid to acquire. Let's turn it on.

Email instead

The cheapest
revenue you already own.