Home / Services / Ecommerce Management / Fractional Ops Manager
Fractional Ops Manager
Give back the ten hours a week you're spending on admin.
It's 10pm and you're editing product listings again
The store works. Orders arrive every day, the courier collects most afternoons, and the revenue is real. Which is exactly why you're still at the laptop at 10pm, editing a product listing, chasing a supplier about a late purchase order, and clearing the day's support tickets before they turn into refunds.
You've probably searched for the fix already. "Shopify store manager". "Ecommerce virtual assistant". The results split into two piles: cheap task-doers who need you to write instructions for everything, which is just your 10pm job with extra steps, and agencies that want to talk about growth strategy when the thing drowning you is operations.
What you actually need is a fractional operations manager. A senior person who owns the running of the store for a defined number of hours a month, makes the routine decisions without you, and reports what happened in plain English, tied to revenue.
What you
actually get
Every line below is a deliverable, not an intention. If it's on this list it's in the proposal, and if it's not on this list it isn't included.
Capped hours, tracked and reported openly
You buy 30, 40 or 60 hours a month. Every hour is logged against what it produced, and the log is in your monthly report. You will never wonder what you paid for.
Catalogue and listing management
New products up, prices right, descriptions and images maintained. The 10pm job, done inside business hours by someone whose actual job it is.
Stock monitoring and reorder flags
Levels watched, sell-through tracked, and a flag raised before you sell out rather than after. A stockout is the most expensive admin failure there is.
Supplier and purchase-order coordination
Orders placed, deliveries chased, discrepancies queried. The unglamorous middle of ecommerce, handled without you copied on every email.
Customer support to an agreed ticket volume
Handled in your tone, against written procedures, with anything sensitive escalated to you rather than guessed at.
Subscription, affiliate and partner admin
The recurring-revenue plumbing kept clean: failed payments, pauses and upgrades, partner queries and commission admin.
A monthly finance and settlement pack
Settlements reconciled and summarised against revenue, so the month closes with numbers your accountant can use, not a gateway export nobody opens.
A monthly operations review call
Thirty minutes on what happened, what's flagged and what next month looks like. This is where the retainer stays honest.
How it runs
So you know what's happening and when, and so nobody has to ask for a status update.
Takeover
Access set up on scoped collaborator accounts, the routine jobs documented as SOPs as I take them over, and a baseline of where the hours go. You feel the difference inside the first fortnight, mostly in your evenings.
The rhythm
The routines run without hand-holding, the first full reporting pack lands, and we tune the hour allocation against what the store actually needs.
The standing pattern
Hours logged against outcomes. The finance pack at month end. The review call. Flags raised early, not confessed late.
Step back
A look at the quarter's numbers and whether the tier still fits. If you're consistently under your hours, I'll say so and move you down.
What I need from you
The projects that run late almost always run late for one of these reasons, so they're worth reading properly before we start.
- Collaborator access with the permission scopes the work needs, plus supplier, shipping and gateway accounts where relevant
- Answers on flagged decisions within two working days, most of what stalls a store is a waiting decision, not a missing skill
- One point of contact, I report to a person, not a committee
- Notice of launches, promotions and big stock buys, so the hours get planned rather than firefought
- The truth about the current workarounds, the undocumented ones are what break takeovers
What's not included
On the public page rather than buried in the proposal, so there's no argument in week five.
- Unlimited hours, overage billed at R950/hour
- Physical warehousing and 3PL contracts, coordination is included
- A second market or region, that is Multi-Market Operations
- Paid media management
- Site redesign work
What happens if you don't do this
Do nothing. You can keep running operations yourself, founders do it for years. The cost never shows on an invoice. It shows in the evenings, the postponed marketing, and the growth work that never gets your best hours.
Go cheaper. An ecommerce virtual assistant costs a fraction of this, and if your bottleneck is pure task volume and you enjoy writing instructions, it can work. But a VA executes, they don't own. You still carry the checking, the deciding and the month-end reconciliation, which was most of the job.
Go bigger or smaller. Several storefronts and no consolidated numbers is a different job, that's Multi-Market Operations. And if you're doing under roughly 50 orders a month, this retainer is the wrong purchase, the hours won't be earned. Buy Store Setup or Rescue, take the SOPs, and run it yourself until the volume argues otherwise.
Straight
answers
The 30-hour tier works out over R1,000 an hour. That's steep.
Why not hire someone in-house?
Why not just get an ecommerce virtual assistant?
I'm not giving an outsider admin access to my store.
What if I need more than my hours? Do unused ones roll over?
You're a small studio. What if you get sick, or disappear?
Sound like
your problem?
One call, no deck. If this isn't the right package I'll tell you which is.