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Managed Email
Something worth sending, every month, without you writing it.
The flows exist. Nothing has gone out since February
The engine is there. Maybe I built it, maybe someone else did. The flows tick along quietly in the background, and the plan was always that campaigns would go out on top of them, every couple of weeks, keeping the list warm and the revenue moving.
You know how this goes. January's calendar was ambitious. By February the campaigns were late. By March they'd stopped. Not because email stopped working, but because it's nobody's actual job, so it's always the thing that slips when the week gets busy. Every business I've audited has the same gap between the email plan and the email sent.
Consistency is the entire game here. A list that hears from you regularly stays engaged and keeps buying. A list that hears from you twice a year goes cold, and cold lists earn less and deliver worse. This retainer makes sending someone's actual job. Mine.
What you
actually get
Every line below is a deliverable, not an intention. If it's on this list it's in the proposal, and if it's not on this list it isn't included.
Two to four campaigns a month, written and built
Planned against your calendar, written, designed in your template system, tested and sent. You approve, I do everything else. The number that matters is that they actually go out.
Flow monitoring and optimisation
The flows the engine built don't get to quietly degrade. I watch their performance monthly and improve the underperformers, because a flow is an asset only while someone maintains it.
Segmentation maintenance
New subscribers land in the right segments, engaged and lapsed groups stay current, and sends target the people likely to want them. This is also how frequency stays polite.
An A/B testing programme
Subject lines, send times, offers, one deliberate test at a time, with the winners folded into what ships next. Opinions are free, data costs a test.
A monthly report with revenue per flow
What each flow and each campaign earned, in rand, from your own platform's attribution. If a month is flat, you'll see that too, in my report, not despite it.
List growth recommendations
Where the next subscribers should come from, sign-up points, incentives and what's leaking. Growing the list is the multiplier on everything above.
How it runs
So you know what's happening and when, and so nobody has to ask for a status update.
Take-on
Access sorted, the engine audited, deliverability checked, and the first month's calendar agreed. If I find problems in the foundations, you hear about them now, not in month three.
First sends
The first campaigns go out and the baseline gets recorded, so improvement is measured rather than asserted.
The rhythm
Calendar agreed at the start of the month, campaigns shipped through it, report at the end of it. You approve copy, I do the rest.
Review
The minimum term ends here for a reason. Three months is the honest window to judge the numbers, and we look at them together and decide whether to continue.
What I need from you
The projects that run late almost always run late for one of these reasons, so they're worth reading properly before we start.
- Collaborator access to your email platform, revocable by you at any time
- Brand assets and any campaign imagery you want used
- Product and offer information each month, what's launching, what's on promotion, what's out of stock
- Approvals within the agreed windows, a campaign approved on Friday can't ship on Wednesday
- The list remains yours throughout, and everything exports with you if you leave
What's not included
On the public page rather than buried in the proposal, so there's no argument in week five.
- Platform fees
- Blog or long-form content production
- Custom design outside the template system
- Photography or video
What happens if you don't do this
Keep meaning to do it. This is the most common choice and the most expensive one. The flows keep earning at their current level, the list keeps cooling, and the campaign revenue simply never happens. Nothing breaks, which is why it's so easy to let it continue.
Give it to someone internally. Sometimes right, if that person has the hours, the writing ability and the platform knowledge, and if email is genuinely in their job description rather than stapled onto it. If it's stapled on, you already know how February goes.
Recognise the wrong fit. If there's no engine, no flows, no verified deliverability, no template system, then a retainer just pays me to send more email into a broken setup, and I won't take that money. Build The Engine first. It's a fixed price, and this retainer only makes sense on top of it.
Straight
answers
How many emails is too many?
How do I know this is actually earning, not just sending?
Who owns the list and the account?
You're one person. What happens when you're sick or away?
Why the three-month minimum?
How does this compare with other agencies' pricing?
Sound like
your problem?
One call, no deck. If this isn't the right package I'll tell you which is.